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Debbie
Millman

Reading

I am often asked for recommendations for books to read on design and branding. These are some of my favorites:

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Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design
By Bryony Gomez-Palacio, Armin Vit

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Logo Design Love: A Guide to Creating Iconic Brand Identities
By David Airey

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Designing Brand Identity: An Essential Guide for the Whole Branding Team
By Alina Wheeler

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Buying In: The Secret Dialogue Between What We Buy and Who We Are
By Rob Walker

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
By Marty Neumeier

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Malcolm Gladwell: Collected
By Malcolm Gladwell

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Selling the Invisible: A Field Guide to Modern Marketing
By Harry Beckwith

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All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
By Seth Godin

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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
By Paco Underhill

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Proust Was a Neuroscientist
By Jonah Lehrer

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Pattern Recognition
By William Gibson

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A General Theory of Love
By Thomas Amini, Fari Lannon, Richard Lewis

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Consider the Lobster and Other Essays
By David Foster Wallace

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BRAND is a four letter word: Positioning and The Real Art of Marketing
By Austin McGhie

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A Whole New Mind: Why Right-Brainers Will Rule the Future
By Daniel H. Pink

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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
By Tim Brown

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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
By Tom Kelley

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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)
By Jennifer Visocky O'Grady

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Masters of Design: Logos & Identity: A Collection of the Most Inspiring Logo Designers in the World
By Sean Adams

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100 Ideas that Changed Graphic Design
By Steven Heller

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Iron Fists: Branding the 20th Century Totalitarian State
By Steven Heller

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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
By Virginia Postrel

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Taking Things Seriously: 75 Objects with Unexpected Significance
By Joshua Glenn, Carol Hayes

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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
By Clotaire Rapaille


Bio

Reading

NYC